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Key Professionals
 Steven A. Odell, CIC
Chief Executive Officer, LyonsOdell
A graduate of Penn State University, Steve Odell has more than 25 years of insurance experience, with 15 of them devoted exclusively to the staffing industry.
He joined the Lyons Companies to form LyonsOdell in 2004. His broad range of experience includes: risk management consulting, sales management, marketing and insurance company relations.
Areas of expertise:
Insuring staffing and PEO companies, Making Workers' Compensation a profit center
Professional certifications:
Certified Insurance Counselor (CIC)
ASA Approved Certified Education Provider (ACEP)
Professional honors and activities:
Honored by the Society of Certified insurance Counselors for 20 years of leadership in 2003
Member of the Advisory Board of NAPEO's Certification Institute
Member of Wausau's Eastern Regional Broker Council
Past member of Wausau's National Broker Council
Approved broker for Temporary Services Insurance, Ltd (TSIL) - largest workers' compensation captive to the staffing industry
Member of ASA's Workers' Compensation Certification Advisory Board
Frequent author and speaker on industry issues
Professional affiliations:
ASA, TempNet, NAPEO, ICTS, DECA, PSAE, PSAW, NYSA, NJSA, MSA, CSP, and MASS
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 Robert D. Odell, CIC
President and Chief Operating Officer, LyonsOdell
A graduate of Penn State University, Rob Odell has spent over 20 years in the insurance industry and over 15 years working directly with real estate clients. He joined the Lyons Companies to form LyonsOdell in 2004. His broad knowledge of the industry enables him to develop financial partnering for real estate companies.
Areas of expertise:
Risk management consulting, insurance carrier relations, finding alternative risk solutions, services and products for the real estate client, benchmarking insurance rates by client, alternative insurance markets for the real estate companies
Professional certifications:
Certified Insurance Counselor (CIC)
Professional honors and activities:
Honored in 2003 for 15 years of leadership by the Society of Insurance Counselors
Executive of the Month, NJPA Real Estate Journal
Co-Chair, Real Estate Division, State of Israel Bond Drive
Member, national council for a Real Estate Risk Purchasing Group
Member, advisory board of a large regional accounting practice
Frequent speaker and author on real estate insurance issues
Professional affiliations:
ICSC
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 Geoffrey Goldwater
Vice President
A graduate of Villanova University, Geoff Goldwater joined Steve Odell’s Temporary Staffing and Professional Employer practice in 2002. Prior to that, Geoff worked as a Third party Administrator in Hartford’s Specialty Risk Services Division, where he handled Workers’ Compensation claims for national staffing companies such as Volt, Spherion, TMP Worldwide, and Cross Country TravCore.
Areas of expertise:
Workers’ Compensation program design for the temporary staffing and PEO industry utilizing alternative risk transfer methods
Professional certifications:
ASA Approved Certified Education Provider (ACEP)
Professional affiliations:
ASA, TempNet, NAPEO, ICTS, DECA, PSAE, PSAW, NYSA, NJSA, MSA, CSP, and MASS
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